​L’Oréal Paris Preference Lightening Hair Colour in Extreme Platinum is perfect for achieving a stunning platinum blonde look at home. This permanent hair dye can lighten your hair up to 9 levels, making it ideal for those with dark blonde to light brown hair. The formula includes purple dyes to prevent brassiness, ensuring a cool, pure platinum finish. A reinforcing purple conditioner is also included to nourish your hair, reducing breakage and leaving it up to 5 times stronger. The result is a luminous, fade-defying colour that lasts up to 8 weeks. Whether you’re looking to cover grey hair or simply want a bold new look, this hair dye delivers salon-quality results without the need for an appointment. It’s easy to apply at home, and the included conditioner helps maintain the vibrancy and health of your hair. Experience the confidence of a brilliant platinum blonde with L’Oréal Paris Preference.