​L’Oréal Preference Infinia 7.23 Rose Gold Blonde Permanent Hair Dye is your gateway to a luminous, salon-quality hair colour at home. Inspired by the serene sunsets of Bali, this rich caramel blonde shade is infused with dark rose gold tones, offering a sophisticated, multidimensional effect. Its translucent gel formula, combined with precious oil drops, ensures even application and intensifies natural hair highlights. The innovative Colour Extender technology revives the vibrancy of your colour with each use, maintaining a fresh, radiant look. Designed to provide up to 100% grey coverage, it delivers a flawless finish for up to 8 weeks. The included Shine Protect Conditioner, enriched with a UV filter and Vitamin E derivative, preserves the colour’s brilliance and protects against environmental damage. With a new floral fragrance featuring amber notes, the application experience is both pleasant and luxurious. Ideal for light to medium skin tones, this shade adds a touch of elegance to your hair. Whether you’re looking to refresh your current colour or embark on a new hue, L’Oréal Preference Infinia 7.23 Rose Gold Blonde offers a perfect blend of style and care. Embrace a colour that reflects your inner glow and stands the test of time.